Aaron Ballard: Summer 2015

Aaron Ballard is a Keller Williams real estate agent in Springfield, MO. As a new agent he was in need of a business card for clients/potential clients, as well as, to leave in homes after they’ve been toured. He wanted a personal logo and a modern/unique card that made people take note when handling it.

Logo—combining his initials in lowercase allowed the logo to both represent his name while also creating an interesting intersection that feels almost street-like.

Business card—a Vistaprint square layered card. The front displayed a photo of Springfield and his logo with his contact/credentials on the reverse and a color seam that matched his logo separated the layers.

Art Direction/Design: Mikaela Buck
Photography: Adam Shawley