Guildmaster: December 2013

Guildmaster is a high-end furniture manufacturer that takes pride in crafting each piece by hand in Indonesia. Their brand update included a new logo, tag and catalog, among other pieces.

Logo—spoke to the hand-crafted tools, paint and quality. The tools are more clearly identified in the central letter mark while the midline of each letter was manipulated to feel as if a brush tip had been pulled through wet paint.

Catalog—The cover was created to feel like a wooden shipping box and each section was divided by large photography of product detail.

Showroom tag—placed on showroom/tradeshow display pieces that were part of the Quick Ship Program. This allowed potential buyers to easily identify what qualified for expedited shipping.

Art Direction: Tim Bade
Concept/Design: Mikaela Buck
Concept/Copywriting: Sarah Jenkins