Hangry Joes Pitch: April 2025
Client: Vanderbilt Business Studies
Art Direction/Design: Mikaela Buck
Illustration: Jada Lawson
Architectural Rendering: Nathan Buck
Brand recognition is key to customer attraction and loyalty, but Hangry Joe's grew so quickly it was not unified across franchisees. In order to create a more authentic brand experience on a short project timeline a design instructor, design + marketing student, and design + illustration student collaborated in their areas of strength/expertise to create brand consistency and expand market reach.